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Be Cruelty Free

Be Cruelty Free

Anti-ageing, aloe vera, All Natural, Non-Toxic, Skin Care, Beauty, AHA, Cruelty Free

11 Jul 2019

If you are an animal lover, you may have noticed the term “cruelty-free”.

Many cosmetics companies use this phrase on their product packaging and beauty bloggers mention it when they review a product. But, what does “cruelty-free” really mean?


Simply, “cruelty free” means that the product and its ingredients have not been tested on animals by its manufacturer.

It's important for you to know that all kinds of animals like dogs, cats, rabbits, rats, guinea pigs and primates are all used in laboratory testing, and the tests are inhumane.

Is protecting animals from inhumane testing really as easy as supporting companies that are “cruelty-free”?


In short, yes! If you know the brand is 100% free from animal testing and uses the term “cruelty free”, you are protecting animals. There are some companies that use labels to manipulate buyers, but as a consumer education is key.

Research the product and see what they stand for ethically. Labels that state “This Finished Product Not Tested on Animals” or “Not Tested on Animals” mean the product itself wasn’t tested on animals, but the individual ingredients could have possibly been tested on animals by the company or a third party.

If you are not comfortable with what the company says, they most likely are not cruelty-free.

At Grace, we love animals and are 100% free from ALL animal testing.

We believe testing cosmetic products on animals is completely unethical.

We refuse to test any of our products on animals and are committed to Humane Practices to test the safety of our products.

We manufacture our own unique, natural formulas on the Gold Coast in our TGA, ACO facility to the highest Australian standards that include a ban on animal testing.

You have the power! Use your buying power to make a stand against animal cruelty.


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Grace Cosmetics, part of Pro-Ma Systems is proud to be a full member of the Direct Selling Association of Australia and is committed to the DSAA Code of Practice. The DSAA is an association of companies who sell products directly to consumers. It supports fair and proper trading practices and is dedicated to defending and promoting the independent status of distributors within the industry.